SEO Foundations (Part One)

I’ve been trying to learn about this and trust me it’s not easy. You need to prioritize tasks, starting right from the foundations, which I’ll go through now. Setting and checking SEO tools  SEO handles a lot of data, so making sure your tools to analyze and collect this data are in check. Here are…

Market Research for New Products

The first thing you need to do is find out what box your idea fits in trying to avoid the labour of love box (it’s not very profitable as you can see). You’re probably asking “How do you find out where your idea fits in the framework,” well, that’s where market research comes into play,…

Innovations In Market Research

Behavioral Economics Technology in behavioral economics can identify which marketing opportunities should be prioritised and removed from how a consumer acts when making a purchase, and this data can bring more customers to the brand. This technology is highly complex combining cognitive computing, machine learning, and psychological research. It takes into account small actions such as…

Influencer Marketing 101

I should have probably made this post before the previous one lol, but what is Influencer marketing? Well if you didn’t know, influencer marketing is the practice of building relationships with people who can build relationships for you. Influencers can be used to reach audiences with trust as they have already built trust between their…

What Is the Return on Investment (ROI) of Influencer Marketing

I’ve been reading about this a lot recently because influencer marketing is increasingly at the forefront to reach a large number of consumers in an authentic looking way. Although it seems that it’s hard to calculate how much ROI is attributed to it. A survey conducted by Rakuten Marketing, only 38% of marketers say they…

Music Marketing #1

Hey guys, I’ve decided to start writing about music marketing because it’s something I should know this myself, but if it benefits another person then that’s even better! This first post is going to be a bit off track to what you’re expecting, but it’s something that will definitely bridge the gap between you and…

Marketing Brand

This is going to be something short, but definitely a strong element to ponder on. I’ve slightly touched on this before, but a brand is way more than a logo. When you think about all the high-end hotels e.g. Hilton, Marriott etc. If you swapped the logos around would you even know the difference? Probably…

7 Brand Design Elements

This is a complicated subject and is much more than having a logo, I mean everyone has a logo. Having a logo is only a small piece of the pie and in your brand ecosystem (website, social media, email etc.) Your brand will need to show up consistently the same on each platform and here’s…

Introduction to Data Analytics

Data analytics is the process of examining data sets to uncover hidden patterns, correlations, trends, customer preferences and other useful information that can help organizations make smarter, more informed business decisions. The three types of data analytics are: Descriptive Data Analytics Descriptive data analytics is putting in live data. For example, if you wanted to…